When it comes to its new brand image, Valiant attaches great importance to the simplicity and accessibility of the word mark in the analogue and digital sectors As a long-established partner of Valiant, Westiform implements this image through illuminated lettering, illuminated transparencies and pylons for outdoor areas and innovative digital signage solutions for indoor use.
Westiform has supported Valiant›s new brand image from the very start and provided advice in terms of how to best stage the brand. Prototypes were therefore developed first of all for outdoor use. All the elements in the product range are fitted with energy-efficient LED modules.
The bank focuses upon modern digital signage solutions for indoor areas. Selected branches have been equipped with screens in their displaywindows and touchscreens in the reception area.
A totally new branch concept was first rolled out in Brugg. The Westiform digital signage solution enabled the combination of personalised advice with digital services. Upon entering the branch, the customer is greeted by a video on a large screen and is guided to the relevant area. In the self-service area, customers can open accounts or arrange consultation appointments, for instance.
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