Manufacturing medical drugs from blood plasma is an extremely complex business. In order to explain the production process to its visitors in a clear way, the Bern branch of CSL Behring utilises digital signage.
A total of nine screens are distributed throughout the CSL Behring main building in the Wankdorf neighbourhood of Bern and in a branch office. Because the drugs are produced in restricted sterile rooms, visitors to CSL Behring receive information about the production process in a digital format. Two screens have been installed in the reception area for the purpose of welcoming guests.
The displays use videos, flash files and images to explain complex content in an appealing and easily understandable manner. The visitors’ guide accesses the content by means of remote control. All of the information can be accessed at the same time from any location or on any screen.
Acting as general contractor, Westiform carried out the digital signage project for CSL Behring from A to Z, including consultancy, delivery, installation, commissioning and maintenance. Westiform also provided content management training for CSL Behring.
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