Visual shopping experience at Aldi Fribourg Centre


Westiform has fitted out the entrance area at the new Aldi sales area in the “Fribourg Centre” (CH) with elements that create a visual brand experience.

Alongside a flat letter logo with a welcome greeting and two wf | Mira textile illuminated signs to distinguish the logo, sits the centrepiece of the entrance area – a wf | Mira textile illuminated sign measuring more than 18 metres long and around 3 metres high. The front currently features an image depicting the sights of interest in the city.
The textile front can be replaced in an instant, and the subjects on the wf | Mira textile illuminated signs can be adapted depending on the season or to mark special occasions.  

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